What did I do at Asanbar?

In this article, I try to explain the marketing story of Asanbar and the achievements that we could achieve.

The story of Asanbar platform!

What were our team's solutions?

what did acheive at Asanbar?

The Story of Asanbar

Asanbar is an online platform in the transportation industry, and its mission is to share loads between drivers. Drivers can find the best loads with the best price and request for lading them by smartphone in all Iran. Also, load brokers can introduce their loads in the Asanbar application and find the best drivers easily.

The Challenges of the Asanbar in Iran's market

Asanbar is one of the oldest platforms in the transportation market in Iran. Still, it couldn't attract many users to its application. Also, its brand awareness was poor, so we needed to brand campaigns and install campaigns that cover each other. Besides, we must improve our product because there are competitors in the market, and there is a tough challenge between brands.

Why the founder of Asanbar employed me?

I was working at the agency before we came to asanbar & I had many experiences by working on different projects & I knew what to do.

How did our team respond?

For the first step, we designed a marketing strategy. We started to develop a persona because we need to attract the right person at the right time, so we wrote a marketing plan and designed campaigns. Our channels were SMS, social media, SEO, Etc. We ran a branding campaign for making awareness in the market, and we called it Iran's hero. In the following, we designed our marketing plan based on OKRs. We had some important KPIs such as install, call owner, retention rate, app removal, Etc. We traced by firebase and other analysis tools.

What was my duty in the team?

MY job description in the team was

1.Designing owned media strategy

2.Designing a content strategy base on brand & business

3.Doing & reporting campaigns

4.Designing customer journey and doing ECRM campaigns

5.analyzing data and report to CMO

and my position in the team was a digital marketing executive that I reported directly to CMO

-customer journey for activating new users

The Results

unfortunately, I don't allow to show results. Still, now we receive +20k drivers install on CafeBazar, and +10k drivers install on Google play. We could increase other KPIs in last year.