The most prominent agency in Iran
- Ali Badri
- Aug 22, 2021
- 2 min read
Updated: Nov 12, 2021
In this article, I try to explain my experience working in a big agency and participating with big customers in Iran's market and advertising projects.
The Story of kanoon Iran novin agency
Iran novin is the biggest advertising agency in Iran with thirty years of experience in the market. It has seventeen departments for kinds of marketing and advertising activity such as ATL, TTL, and BTL. It is a reputation as a full-service agency in Iran. It serves big clients in
different businesses and solves their marketing and sales problems.
What exactly does the Iran novin agency do for its clients?
There are four original departments in Iran novin for every client that gives owned projects to kanoon. They are strategy, market research, creative, production, and account managers departments that work to achieve the project's goals.
What was my job there?
I was a digital strategist, and I must have design marketing and advertising strategy for projects, and I was responsible for our KPIs. I must have led the content, campaign, and production team for doing tasks base on action plans. I had met clients and reported about projects and our achievements.
How many projects did I work on as a strategist?
I worked on more than thirty projects that needed owned media strategy, paid media, and a marketing funnel in the digital area. I worked on many categories of brands such as FMCG, online shop, online service, Etc. I designed content strategy, ads strategy, influencer strategy, and campaigns for all of them. The digital campaigns that I created had different goals. (lead, install, sales, awareness, engagement)

Some of the brands that I was their strategist
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